Live commerce
A 90-minute live-commerce run of show
A practical outline for timing, floor-control roles and contingency notes before going live.
Read Chinese sourceNotes from the work,
kept practical.
StarChase journal / selected topics
Selected English summaries of the topics we publish about live commerce, customer operations and content practice. The full source articles are available in Chinese.
Selected reading, source linked.
Journal archive
Live commerce
From short-form video to the live room
Connect the content hook, preview, room entry and customer-service handoff as one path.
Read Chinese sourceCustomer operations
Customer segmentation with first-party data
Start with source data, labels and an actionable list rather than a generic audience profile.
Read Chinese sourceMedia operations
A short-form content calendar built on four pillars
Use recurring content roles to make a 30-day publishing plan easier to maintain and review.
Read Chinese sourceNeed a plan for your next cycle?
Tell us what is happening now, and we can start from the questions that matter to your team.
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